Welcome to Cross Impact

When we create a connection
with each other, we understand
what’s important, which allows
us to make a meaningful impact.

Welcome to Cross Impact

When we create a connection
with each other, we understand
what’s important, which allows
us to make a meaningful impact.

We are a different kind of company…

We focus on creating high-performing teams, leaders, and organizations.


Through our Consultancy

Change is hard, especially when you are trying to build a plane while flying it. Our consultancy brings in pragmatic solutions to help your organization achieve its desired goals and outcomes through leadership coaching, team development workshops, and organizational design.

Through our Collaborative

We know what it’s like to be a woman in business. In The Collaborative you will find a community ready to support you on your journey. We will be by your side as you become fulfilled and empowered personally and professionally. Together we will celebrate our wins as we reach and exceed our goals.

Cross Impact leads with honesty, brings a real-world perspective and offers a straightforward approach. We do not believe in cookie-cutter approaches at CIC. We always take into account culture, personalities, and individual outcomes for each client we support.

How Can We Help You?


High-acheiving women in business are the true heroes of the century.

An exclusive inner circle of motivated entrepreneurs, business owners, and leaders, ready to take life to the next level.


A straightforward approach to achieving your organization’s goals and outcomes.

Co-create your leadership solution with Cross Impact.


Realistic and pragmatic, funny and relatable – let Betsy engage your team in a conversation.

Customize your workshop or keynote presentation.

Trusted By

Hi, I’m Betsy Kauffman

I am a globally recognized Organizational Agility Coach with more than 20 years of experience working in Fortune 500 companies as well as the Founder and CEO of Cross Impact, speaker, and mentor in the Charlotte Women in Business Mentoring Program.

In addition to a Bachelor of Business Administration from James Madison University, I spent 20+ years working in corporate America trying to figure out how to balance motherhood, working full time, and climbing the corporate ladder in a competitive tech environment where women weren’t supportive of each other.

Over the years, I learned to find my voice and use it to positively support and influence colleagues, clients, and various companies. In 2014, I started Cross Impact when I realized the organizational work I was doing and 1:1 leadership coaching were desperately needed in organizations worldwide.

In 2022 I launched The Collaborative, to bring much needed personal and professional development opportunites to all women seeking empowerment and fulfillment.

The reason I created Cross Impact is because these experiences helped me realize that I wanted to ensure that high-achieving women have a place to go to be heard and seen, and be with other like-minded women.

You only have one life to live, knowing who you are unapologetically and as an individual is key. Its important to take control of your personal and professional life and celebrate who you are.

You CAN have it all based on what you envision!

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