Values are of the essence of any business.

At Cross Impact we value connection and meaningful impact. Innovation, direction, collaboration and teamwork are how we keep forward movement in a way that’s fun and inspiring. 

We know that surrounding ourselves with high-performing people who are able to balance autonomy and collaboration creates a truly high-performing team. 

We approach everything with an entrepreneurial mindset: scrappy, creative and thinking differently. By keeping this mindset front and center, we will be more successful in navigating change.

Values are of the essence of any business. 

At Cross Impact we value connection and meaningful impact. Hope, direction, collaboration and teamwork are how we keep forward movement in a way that’s fun and inspiring. 

We know that surrounding ourselves with high-performing people who are able to balance autonomy and collaboration creates a truly high-performing team. And that taking time to slow down and think leads to true creativity and innovative solutions.

We approach everything with an entrepreneurial mindset: scrappy, creative and thinking differently. By keeping this mindset front and center, we will be more successful in navigating change.

We support organizations and leaders to enact lasting change and make an impact.

We are here to support you in creating a high-performing organization or showing up as the best version of yourself and leading with courage and confidence.

About the Founder

I’m Betsy Kauffman, an organizational agility consultant, leadership coach, and fractional Chief of Staff with 25+ years of experience helping executives lead large-scale change, including $100M+ programs across finance, healthcare, insurance, and technology. I partner with mid-market CEOs, executive teams, boards, and private equity firms to align senior leadership when company performance is critical.
As founder of Cross Impact Coaching, I focus on helping leadership teams build trust and clarity, align strategy and decision-making, and turn plans into realistic, accountable execution that drives measurable results.


In 2014, I founded Cross Impact Coaching based on a simple belief: leaders need more than strategic advice, they need a trusted partner who can challenge their thinking, support their growth, and work alongside their leadership teams to turn vision into execution. My specialty is quickly understanding how an organization operates by listening, observing, and learning the business and then connecting the dots between strategy and delivery. Because of our level of engagement, clients often view me as an extension of their leadership team, helping to support leaders as they grow personally and professionally and ensure their organizations achieve their goals.

I’m a frequent speaker on alignment, communication, transparency, and trust, including my TED Talk, “4 Tips to Kickstart Honest Conversations at Work.” I also mentor with the Charlotte Women in Business program and engage internationally on topics around leadership, culture, and strategic transformation.


Outside of consulting, my husband and I built Kauffman and Co. Furniture, a successful commercial and residential furniture manufacturing business. That experience keeps my work grounded in the real-world realities of growing, leading, and scaling a business.


At the core of my work is a commitment to helping leaders and organizations perform at their highest level with clarity, accountability, and impact.

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Now for some fun!

Betsy’s Faves:

  • Color: Green
  • Drink: Wine – preferably Rose or Pinot Grigio
  • Food: Charcuterie boards – I love good cheese
  • Place I’ve already visited: Seville, Spain, Corfu, Greece
  • Travel bucket list: I have been to so many amazing places already but there seem to be many more to go….currently the bucket list includes Thailand, Panama, South Africa … too many to list
  • Sport: Carolina Panthers Football
  • Can’t live without: My “boys” and my dogs

Meet the Cross Impact Team

Cross Impact is a top organizational design and leadership company.
And we’re only able to do that because of our amazing team! 

Our team is smart, creative, fun, and engaging and we can’t wait for you to meet them.

Meri Miller-Decker

Leadership Coach and HR Specialist

Meri is an innovative, change-oriented Human Capital Executive and Strategic Partner with Cross Impact Coaching. 

  • Favorite food: Chips & Salsa
  • Favorite author/book: The Untethered Soul - Michael Alan SInger
  • Can’t live without: Hugs & My morning meditation

Gina Lucente-Cole

Leadership Coach and Emerging Leader Coach

Gina is a leadership book author, and a mindset & leadership development coach.

  • Favorite food: Italian cuisine
  • Favorite author/book: A Prayer for Owen Meany, by John Irving and I love Jonathan Kellerman's books
  • Can’t live without: any tool, gadget, or upgrade that helps me avoid hassles

Logan Daigle

Technical & DevOps Consultant

Logan is an Agile and DevOps Coach and an independent consultant with Cross Impact.

  • Favorite food: Charcuterie board
  • Favorite author/book: Making Work Visible - Dominica Degrandis
  • Can’t live without: My Apple watch

Sandra West

Director of Marketing

With over twenty five years of experience in Commercial Art,  Business, and Marketing, Sandra specializes in bringing clients’ visions to life.

  • Favorite food: Sushi
  • Favorite author/book: Simon Sinek
  • Can’t live without: my houseplants & garden

Interested in Working With Us?

How can we help you?

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Unlock the Leadership, Strategy & Alignment You Need to Grow.

Whether you’re scaling your team, leading through change, or navigating a major transition, the right strategy and support make all the difference.

We specialize in 1:1 leadership coaching, team development, strategic alignment and execution helping leaders and organizations lead with clarity and confidence.

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Results That Speak For Themselves

What clients, and thought leaders have to say about working with Cross Impact

"Cross Impact recently led a workshop for my team focused on becoming the CEO of the Program - leading with accountability, transparency, and a relentless focus on outcomes. What made the session especially impactful was the blend of mindset + craft (aka pragmatic experience) which allowed Betsy to anchor the work in real delivery discipline while pushing the team to elevate from tactical execution to strategic ownership. The session landed exactly where we needed it, and the feedback from the team has been incredibly strong. Thank you Betsy ❤️❤️❤️"
Sr. DirectorWorkday
"Meri is a supportive coach and instrumental in helping me address specific, complicated work-related problems. Would definitely recommend her and Cross Impact Coaching services!"
AVP BlueCross BlueShield of South Carolina
“Working with Cross Impact Coaching has been refreshing and fantastic. They’re easy to partner with, quickly grasp our key objectives, and help us think strategically, both near term and long term. I love how they combine group facilitation with individual 1:1 coaching. Their practical approach, understanding of our goals and challenges, and outside perspective have been invaluable.”
EVP BlueCross BlueShield of South Carolina
"Working with Cross Impact Coaching has been transformative for our leadership team. They’ve helped us break down silos, build trust, and create a shared vision for where we’re headed. Their 1:1 coaching blends empathy, accountability, and real-world business insight. It's not theory, it’s practical change you can see and feel in how our leaders show up every day."
VP BlueCross BlueShield of South Carolina
“The 1:1 coaching gave each of us the confidence and comfort to have meaningful, open conversations. Through the planning sessions, our team became more focused, aligned, and united. Personally, the experience helped me step into a bigger leadership role.”
VP OperationsUCI Medical Affiliates
"CIC brought a level of trust, candor, and accountability that we’d never experienced before. They helped us see our blind spots, tackle tough conversations, and focus on what truly matters. We’re more aligned, more confident, and leading with greater purpose because of them.”
VP BlueCross BlueShield of South Carolina
“Cross Impact Coaching has made a lasting impact on our leadership team. The leaders they’ve coached have stepped confidently into bigger roles and sustained their growth over time. Their development work continues to influence how we lead and operate across the organization.”
DirectorAllstate Insurance
“Cross Impact Coaching helped our team increase trust and candor at every level — from senior leaders to EVPs. They guided us through tough conversations, introduced tools that created powerful ‘aha’ moments, and helped us remove the baggage holding us back. Betsy and her team are adaptable, collaborative, and genuinely invested in helping us move forward.”
EVPBlueCross BlueShield of South Carolina
“This coaching experience helped me become a more transparent and authentic leader. Showing vulnerability wasn’t something I did before, but it’s made me far more effective. The 360 process provided deep perspective on how I could grow, and it helped our senior leadership team build trust and tackle our biggest challenges head-on.”
CEOUCI Medical Affiliates
“Our engagement with Cross Impact Coaching helped us grow as individual leaders and as a unified leadership team. We strengthened accountability, built trust, and navigated issues that could have easily derailed us. Betsy and her team kept us focused, grounded, and cohesive through it all.”
CEOUCI Medical Affiliates
“Betsy was an incredible coach — easy to talk to, but unafraid to challenge me when needed. Her thoughtful discussions and exercises helped me become a more confident and effective communicator with my customers.”
Principal ConsultantBlueCross BlueShield of South Carolina
“The 360 leadership impact assessment was emotionally challenging, but also one of the most valuable exercises I’ve ever done as a leader. It gave me clear perspective on how to grow. Meri is a fantastic coach, she guides and challenges with care, never dictating. Her coaching kept me focused and accountable to my goals.”
CMOUCI Medical Affiliates
“Our engagement helped us grow as individual leaders, strengthen accountability for team results, establish a framework to build our leadership team's trust and conflict avoidance challenges, and navigate some turbulent issues that could have derailed us. Betsy and her team helped keep us focused and cohesive as leaders.”
CEO$150MM Healthcare Organization
“Betsy has an amazing ability to listen and provide feedback that is spot-on, providing valuable perspective. As a result, we've become more predictable, have improved quality, and created an environment in which a diverse group of individuals understand the unique value each brings to the team.”
Dana SeehaleCIO, Cell Signal Technologies
“Betsy has an innate ability to quickly connect with everyone and create an air of safety, such that real issues can be addressed and develop a realistic action plan to support us in meeting our departmental and organizational goals."
Sr. Vice PresidentBank of America
“Betsy expertly guides conversations and pushes people out of their comfort zones without making you feel talked down to, as is the case with many consultancies I have encountered. I never feel as though I am dealing with smoke and mirrors, and the impacts that she has brought are immediate and lasting.”
DirectorAllstate Insurance
“We spent the past 3 years working with Betsy and her team of coaches. We were continuously challenged and supported to have the tough conversations, look deeper into the root cause of our organizations’ blockers, and how to successfully deliver in a highly complex environment.”
Brittany DuBoseVice President, Duke Energy
“Cross Impact is insightful, enthusiastic, relational, leadership development, partnership, and trustworthy.”
Sr. Director BSBSSC

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