Most leadership teams have the talent. What they’re missing is alignment – a shared language for decisions, a common definition of success, and the habits that keep them moving together instead of in parallel.

That’s what we build.

Cross Impact was founded on the belief that leadership alignment isn’t a soft initiative – it’s the operating foundation that everything else depends on. When the leadership team works, the organization works.

And when it does, every strategy, technology, and talent investment delivers more.

Values are of the essence of any business. 

At Cross Impact we value connection and meaningful impact. Hope, direction, collaboration and teamwork are how we keep forward movement in a way that’s fun and inspiring. 

We know that surrounding ourselves with high-performing people who are able to balance autonomy and collaboration creates a truly high-performing team. And that taking time to slow down and think leads to true creativity and innovative solutions.

We approach everything with an entrepreneurial mindset: scrappy, creative and thinking differently. By keeping this mindset front and center, we will be more successful in navigating change.

We support organizations and leaders to enact lasting change and make an impact.

We are here to support you in creating a high-performing organization or showing up as the best version of yourself and leading with courage and confidence.

ABOUT BETSY
Betsy Kauffman — Founder & CEO, Cross Impact

I spent the first part of my career leading large-scale technology transformations — $100M+ programs across healthcare, finance, insurance, and technology. I was brought in to execute. But over and over, senior leaders would pull me aside , not to talk about the technology, but about the people responsible for leading it.

The misalignment. The politics. The decisions that weren’t getting made.

That pattern is what led me to found Cross Impact in 2014. I shifted my focus from technology execution to the leadership layer that determines whether any transformation succeeds or stalls.

Today I work with mid-market CEOs and senior leadership teams to build their Leadership Operating System: the shared behaviors, decision frameworks, and execution rhythms that turn a group of strong individuals into a team that operates as one.

 I’m a TED Speaker (“4 Tips for Honest Conversations at Work”), a speaker on leadership and organizational transformation, a mentor with Charlotte Women in Business, and a member of the advisory board at Exit Right Advisors.

Outside of consulting, my husband and I built Kauffman and Co. Furniture, a commercial and residential furniture manufacturing business which keeps my work grounded in what it actually takes to grow, lead, and scale a company.

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A BIT MORE ABOUT BETSY
Favorite color: Green
Drink: Rosé / Pinot Grigio
Food: Charcuterie boards
Sport: Carolina Panthers
Traveled: Seville, Corfu
Bucket list: Thailand, Panama, South Africa
Can’t live without: My boys and my dogs

Meet the Cross Impact Team

Every Cross Impact coach and consultant brings real-world leadership experience, ICF-accredited coaching credentials, and a track record working with mid-market companies.

Meri Miller-Decker

Leadership Coach and HR Specialist

Meri is an innovative, change-oriented Human Capital Executive and Strategic Partner with Cross Impact Coaching. 

  • Favorite food: Chips & Salsa
  • Favorite author/book: The Untethered Soul - Michael Alan SInger
  • Can’t live without: Hugs & My morning meditation

Oscar Rodriquez

Executive & Technology Coach

Oscar is a technology leader and executive coach who helps organizations improve how their technical teams deliver value through high-performing engineering cultures, DevOps, and Agile.

  • Favorite food: Carolina Barbeque
  • Favorite author/book:Clive Cussler (Dragon), Kurt Vonnegut (Cat’s Cradle), Jules Verne (Mysterious Island)
  • Can’t live without: iPhone (aka my second brain)

Gina Lucente-Cole

Leadership Coach and Emerging Leader Coach

Gina is a leadership book author, and a mindset & leadership development coach.

  • Favorite food: Italian cuisine
  • Favorite author/book: A Prayer for Owen Meany, by John Irving and I love Jonathan Kellerman's books
  • Can’t live without: any tool, gadget, or upgrade that helps me avoid hassles

Logan Daigle

Technical & DevOps Consultant

Logan is an Agile and DevOps Coach and an independent consultant with Cross Impact.

  • Favorite food: Charcuterie board
  • Favorite author/book: Making Work Visible - Dominica Degrandis
  • Can’t live without: My Apple watch

Sandra West

Director of Marketing

With over twenty five years of experience in Commercial Art,  Business, and Marketing, Sandra specializes in bringing clients’ visions to life.

  • Favorite food: Sushi
  • Favorite author/book: Simon Sinek
  • Can’t live without: my houseplants & garden

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Ready to Achieve Your Goals with Cross Impact?

Contact Us

Ready to talk about your leadership team?

If you’re a CEO or senior leader working through growth, transformation, or a period of significant change and you’re wondering whether your leadership team is set up to lead it , let’s have a conversation.

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Results That Speak For Themselves

What clients, and thought leaders have to say about working with Cross Impact

"Cross Impact recently led a workshop for my team focused on becoming the CEO of the Program - leading with accountability, transparency, and a relentless focus on outcomes. What made the session especially impactful was the blend of mindset + craft (aka pragmatic experience) which allowed Betsy to anchor the work in real delivery discipline while pushing the team to elevate from tactical execution to strategic ownership. The session landed exactly where we needed it, and the feedback from the team has been incredibly strong. Thank you Betsy ❤️❤️❤️"
Sr. DirectorWorkday
"Meri is a supportive coach and instrumental in helping me address specific, complicated work-related problems. Would definitely recommend her and Cross Impact Coaching services!"
AVP BlueCross BlueShield of South Carolina
“Working with Cross Impact Coaching has been refreshing and fantastic. They’re easy to partner with, quickly grasp our key objectives, and help us think strategically, both near term and long term. I love how they combine group facilitation with individual 1:1 coaching. Their practical approach, understanding of our goals and challenges, and outside perspective have been invaluable.”
EVP BlueCross BlueShield of South Carolina
"Working with Cross Impact Coaching has been transformative for our leadership team. They’ve helped us break down silos, build trust, and create a shared vision for where we’re headed. Their 1:1 coaching blends empathy, accountability, and real-world business insight. It's not theory, it’s practical change you can see and feel in how our leaders show up every day."
VP BlueCross BlueShield of South Carolina
“The 1:1 coaching gave each of us the confidence and comfort to have meaningful, open conversations. Through the planning sessions, our team became more focused, aligned, and united. Personally, the experience helped me step into a bigger leadership role.”
VP OperationsUCI Medical Affiliates
"CIC brought a level of trust, candor, and accountability that we’d never experienced before. They helped us see our blind spots, tackle tough conversations, and focus on what truly matters. We’re more aligned, more confident, and leading with greater purpose because of them.”
VP BlueCross BlueShield of South Carolina
“Cross Impact Coaching has made a lasting impact on our leadership team. The leaders they’ve coached have stepped confidently into bigger roles and sustained their growth over time. Their development work continues to influence how we lead and operate across the organization.”
DirectorAllstate Insurance
“Cross Impact Coaching helped our team increase trust and candor at every level — from senior leaders to EVPs. They guided us through tough conversations, introduced tools that created powerful ‘aha’ moments, and helped us remove the baggage holding us back. Betsy and her team are adaptable, collaborative, and genuinely invested in helping us move forward.”
EVPBlueCross BlueShield of South Carolina
“This coaching experience helped me become a more transparent and authentic leader. Showing vulnerability wasn’t something I did before, but it’s made me far more effective. The 360 process provided deep perspective on how I could grow, and it helped our senior leadership team build trust and tackle our biggest challenges head-on.”
CEOUCI Medical Affiliates
“Our engagement with Cross Impact Coaching helped us grow as individual leaders and as a unified leadership team. We strengthened accountability, built trust, and navigated issues that could have easily derailed us. Betsy and her team kept us focused, grounded, and cohesive through it all.”
CEOUCI Medical Affiliates
“Betsy was an incredible coach — easy to talk to, but unafraid to challenge me when needed. Her thoughtful discussions and exercises helped me become a more confident and effective communicator with my customers.”
Principal ConsultantBlueCross BlueShield of South Carolina
“The 360 leadership impact assessment was emotionally challenging, but also one of the most valuable exercises I’ve ever done as a leader. It gave me clear perspective on how to grow. Meri is a fantastic coach, she guides and challenges with care, never dictating. Her coaching kept me focused and accountable to my goals.”
CMOUCI Medical Affiliates
“Our engagement helped us grow as individual leaders, strengthen accountability for team results, establish a framework to build our leadership team's trust and conflict avoidance challenges, and navigate some turbulent issues that could have derailed us. Betsy and her team helped keep us focused and cohesive as leaders.”
CEO$150MM Healthcare Organization
“Betsy has an amazing ability to listen and provide feedback that is spot-on, providing valuable perspective. As a result, we've become more predictable, have improved quality, and created an environment in which a diverse group of individuals understand the unique value each brings to the team.”
Dana SeehaleCIO, Cell Signal Technologies
“Betsy has an innate ability to quickly connect with everyone and create an air of safety, such that real issues can be addressed and develop a realistic action plan to support us in meeting our departmental and organizational goals."
Sr. Vice PresidentBank of America
“Betsy expertly guides conversations and pushes people out of their comfort zones without making you feel talked down to, as is the case with many consultancies I have encountered. I never feel as though I am dealing with smoke and mirrors, and the impacts that she has brought are immediate and lasting.”
DirectorAllstate Insurance
“We spent the past 3 years working with Betsy and her team of coaches. We were continuously challenged and supported to have the tough conversations, look deeper into the root cause of our organizations’ blockers, and how to successfully deliver in a highly complex environment.”
Brittany DuBoseVice President, Duke Energy
“Cross Impact is insightful, enthusiastic, relational, leadership development, partnership, and trustworthy.”
Sr. Director BSBSSC

Assess Your Leadership Alignment

Take our short, guided assessment to evaluate whether deeper alignment is what your team needs right now. The assessment surfaces patterns related to trust, communication, focus, and execution and helps clarify next steps.

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