About - Cross Impact

Values are of the essence of any business.

At Cross Impact we value connection and meaningful impact. Innovation, direction, collaboration and teamwork are how we keep forward movement in a way that’s fun and inspiring.

We know that surrounding ourselves with high-performing people who are able to balance autonomy and collaboration creates a truly high-performing team. And that taking time to slow down and think leads to true creativity and innovative solutions.

We approach everything with an entrepreneurial mindset: scrappy, creative and thinking differently. By keeping this mindset front and center, we will be more successful in navigating change.

Values are of the essence of any business.

At Cross Impact we value connection and meaningful impact. Hope, direction, collaboration and teamwork are how we keep forward movement in a way that’s fun and inspiring.

We approach everything with an entrepreneurial mindset: scrappy, creative and thinking differently. By keeping this mindset front and center, we will be more successful in navigating change.

We support organizations and leaders to enact lasting change and make an impact.

We are here to support you in creating a high-performing organization or showing up as the best version of yourself and leading with courage and confidence.

About the Founder

I am a seasoned organizational design consultant and leadership coach with nearly 25 years of experience helping leaders and their teams achieve transformative change. My work spans diverse sectors—including technology, retail, finance, insurance, energy, and healthcare—where I’ve partnered with companies to align their people, processes, and systems for sustainable success.

Ten years ago, I founded Cross Impact Coaching, guided by my belief that leaders need more than strategic guidance—they need a trusted partner to support their professional growth and collaborate with their leadership teams to implement and execute their vision. As an “Integrator,” I specialize in connecting the dots between strategy and execution, ensuring that every plan results in meaningful, measurable outcomes.

In addition to consulting, my husband and I founded Kauffman and Co. Furniture 18 years ago, building a highly successful commercial and residential furniture manufacturing business from the ground up. This experience instilled in me a deep appreciation for the grit and determination required to grow a business, as well as the importance of fostering strong teams and effective processes.

Today, my focus extends to business acquisitions, where I see an opportunity to leverage my expertise to elevate mid-market companies to their next stage of growth. This work also reflects my personal mission: to inspire my sons by demonstrating the transformative power of business ownership and strategic leadership.

Whether it’s coaching executives, optimizing organizations, or helping mid-market companies grow through acquisitions, I am passionate about helping leaders and businesses realize their full potential.

Now for some fun!

Betsy’s Faves:

Color: Green
Drink: Wine – preferably Rose or Pinot Grigio
Food: Charcuterie boards – I love good cheese
Place I’ve already visited: Seville, Spain
Travel bucket list: I have been to so many amazing places already but there seem to be many more to go….currently the bucket list includes Thailand, Central America, Greece … too many to list
Sport: Carolina Panthers Football
Can’t live without: My “boys” and my dogs

Current Obsessions:

Interested in Working With Us?

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Meet the Cross Impact Team

Cross Impact is a top organizational design and leadership company.
And we’re only able to do that because of our amazing team!

Our team is smart, creative, fun, and engaging and we can’t wait for you to meet them.

CROSS IMPACT COACHES

Meri Miller-Decker

Leadership Coach and HR Specialist

Meri is an innovative, change-oriented Human Capital Executive and Strategic Partner with Cross Impact Coaching.

Gina Lucente-Cole

Leadership Coach and Emerging Leader Coach

Gina is a leadership book author, and a mindset & leadership development coach.

Dallas Jackson

Organizational Transformation Coach

Dallas is an enterprise transformation coach with over a decade of hands-on experience helping organizations improve value, flow and quality of products and programs.

Logan Daigle

Technical & DevOps Consultant

Logan is an Agile and DevOps Coach and an independent consultant with Cross Impact.

Kari McLeod

Organizational and Leadership Coach

Kari McLeod is an executive and leadership coach and facilitator who brings deep listening, humor, and elbow grease to the work.

Joyce Robinson

Executive and Team Coach

Joyce Robinson is a seasoned career and leadership development coach and a Strategic Partner with Cross Impact Coaching

SUPPORT TEAM

Sandra West

Director of Marketing

With over twenty years’ experience in Commercial Art, Business, and Marketing, Sandra specializes in bringing clients’ visions to life.

TBA

Results That Speak For Themselves

What clients, and thought leaders have to say about working with Cross Impact

“Cross Impact is insightful, enthusiastic, relational, leadership development, partnership, and trustworthy.”

“Betsy has an amazing ability to listen and provide feedback that is spot-on, providing valuable perspective. As a result, we've become more predictable, have improved quality, and created an environment in which a diverse group of individuals understand the unique value each brings to the team.”

“Betsy has an innate ability to quickly connect with everyone and create an air of safety, such that real issues can be addressed and develop a realistic action plan to support us in meeting our departmental and organizational goals."

“Betsy expertly guides conversations and pushes people out of their comfort zones without making you feel talked down to, as is the case with many consultancies I have encountered. I never feel as though I am dealing with smoke and mirrors, and the impacts that she has brought are immediate and lasting.”

“We spent the past 3 years working with Betsy and her team of coaches. We were continuously challenged and supported to have the tough conversations, look deeper into the root cause of our organizations’ blockers, and how to successfully deliver in a highly complex environment.”

Insights

A weekly quick leadership tip for today’s change makers and earth shakers.

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