Values are of the essence of any business.
At Cross Impact we value connection and meaningful impact. Innovation, direction, collaboration and teamwork are how we keep forward movement in a way that’s fun and inspiring.
We know that surrounding ourselves with high-performing people who are able to balance autonomy and collaboration creates a truly high-performing team. And that taking time to slow down and think leads to true creativity and innovative solutions.
We approach everything with an entrepreneurial mindset: scrappy, creative and thinking differently. By keeping this mindset front and center, we will be more successful in navigating change.

Values are of the essence of any business.
At Cross Impact we value connection and meaningful impact. Hope, direction, collaboration and teamwork are how we keep forward movement in a way that’s fun and inspiring.
We know that surrounding ourselves with high-performing people who are able to balance autonomy and collaboration creates a truly high-performing team. And that taking time to slow down and think leads to true creativity and innovative solutions.
We approach everything with an entrepreneurial mindset: scrappy, creative and thinking differently. By keeping this mindset front and center, we will be more successful in navigating change.
We support organizations and leaders to enact lasting change and make an impact.
We are here to support you in creating a high-performing organization or showing up as the best version of yourself and leading with courage and confidence.
About the Founder
Hi, I’m Betsy Kauffman, Founder, CEO and Coach at Cross Impact, TED speaker, and mentor in the Charlotte Women in Business Mentoring Program. In addition to my Bachelor of Business Administration from James Madison University, I also spent 20+ years working in corporate America trying to figure out how to balance motherhood, working full time, climbing the corporate ladder in a competitive environment where women weren’t supportive of each other, and supporting my husband while he started his own business. In 2014, I started Cross Impact when I realized the work I loved to do and the impact it made was desperately needed in organizations around the world.
I am constantly surrounded by boys/men in my home (growing up as the only girl on both sides of my family) living with my husband, and our 2 teenage. I even spent 5 years working for the Boy Scouts of America.
Growing up in a “guys world” has helped me be successful working in male-dominated fields.


My ”boys” are really into cars so we have a garage full of fun cars to drive as well as ATV’s, dirt bikes, and a boat.
While I’m not working or spending time with my sons, I enjoy boating on the lake near our home. I love entertaining and often have friends over for drinks or dinner. You can also find me playing ball with my dogs – Ellie, Sadie, and Oakley. I am a huge fan of rescuing dogs and have been a “foster fail” mom to three lab rescues.
Now for some fun!
Betsy’s Faves:
- Color: Green
- Drink: Wine – preferably Rose or Pinot Grigio
- Food: Charcuterie boards – I love good cheese
- Place I’ve already visited: Seville, Spain
- Travel bucket list: I have been to so many amazing places already but there seem to be many more to go….currently the bucket list includes Thailand, Central America, Greece … too many to list
- Sport: Carolina Panthers Football
- Can’t live without: My “boys” and my dogs
Current Obsessions:
- Peloton strength training
- Watching travel shows- particularity with delicious food and luxury living

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Meet the Cross Impact Team
And we’re only able to do that because of our amazing team!
Our team is smart, creative, fun, and engaging and we can’t wait for you to meet them.
CROSS IMPACT COACHES

Natalie Solomon
Senior Organizational Consultant
A connector and a master manifester of curiosity and change. I’ve always been passionate about people and building high-performing teams, I am a servant leader and a change agent at heart
- Favorite food: Authentic Mexican or NYC Pizza
- Favorite author/book:
- Can’t live without: My dogs! Currently flying solo with my dear sweet Mack

Sean Lemson
Team and Leadership Performance Coach
Sean specializes in helping leaders and their teams perform at their best and in making companies places that people want to work.
- Favorite food: Chinese and Italian. I can’t pick just one!
- Favorite author/book: Everybody Matters by Bob Chapman
- Can’t live without: Time among trees

Gina Lucente-Cole
Leadership Coach and Emerging Leader Coach
Gina is a leadership book author, and a mindset & leadership development coach.
- Favorite food: Italian cuisine
- Favorite author/book: A Prayer for Owen Meany, by John Irving and I love Jonathan Kellerman's books
- Can’t live without: any tool, gadget, or upgrade that helps me avoid hassles

Meri Miller-Decker
Leadership Coach and HR Specialist
Meri is an innovative, change-oriented Human Capital Executive and Strategic Partner with Cross Impact Coaching.
- Favorite food: Chips & Salsa
- Favorite author/book: The Untethered Soul - Michael Alan SInger
- Can’t live without: Hugs & My morning meditation

Logan Daigle
Technical & DevOps Consultant
Logan is an Agile and DevOps Coach and an independent consultant with Cross Impact.
- Favorite food: Charcuterie board
- Favorite author/book: Making Work Visible - Dominica Degrandis
- Can’t live without: My Apple watch

Kari McLeod
Organizational and Leadership Coach
Kari McLeod is an executive and leadership coach and facilitator who brings deep listening, humor, and elbow grease to the work.
- Favorite food: Red Thai curry with vegetables
- Favorite author/book: Margaret Atwood
- Can’t live without: Connection with other people

Joyce Robinson
Executive and Team Coach
Joyce Robinson is a seasoned career and leadership development coach and a Strategic Partner with Cross Impact Coaching
- Favorite food: Fish and Chips
- Favorite author/book: Power - Julie Diamond
- Can’t live without: Morning Meditation and Jasmine Green Tea

Dallas Hinesly
Organizational Transformation Coach
Dallas is an enterprise transformation coach with over a decade of hands-on experience helping organizations improve value, flow and quality of products and programs.
- Favorite food: Caprese salad
- Favorite author/book: Sophie's World - Jostein Gardner
- Can’t live without: Pen and Paper - To Do Lists
SUPPORT TEAM

Sandra West
Director of Marketing
With over twenty years’ experience in Commercial Art, Business, and Marketing, Sandra specializes in bringing clients’ visions to life.

Coming Soon
TBA
Our Next Team Member
Results That Speak For Themselves
What clients, and thought leaders have to say about working with Cross Impact
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