Welcome to Cross Impact

Aligning Talent, Strategy, and Vision to Drive Transformative Growth and Create Lasting Change

We are a different kind of company…

We focus on creating high-performing leaders, aligned teams, and organizations built for lasting success.

How?

The Leadership Elevation Lab

Ongoing Executive Coaching

We work one-on-one with each leader throughout the year to understand their unique challenges, leadership style, and development needs. This deep individual engagement allows us to grasp the dynamics of each leader, their team, the broader organization, and departmental context—creating the foundation for breakthrough team performance.

Quarterly Leadership Team Sessions

We convene the entire leadership team to tackle the tough topics holding them back from peak performance. In these intensive sessions, we co-create annual and quarterly initiatives using a lean change framework, ensuring the team focuses on the highest priority items with detailed execution plans that drive focus, alignment, and accountability.

Cross Impact is Trusted by

How Can We Help You?

EVOLVE 360

We help organizations break down silos, address core challenges, and design the right structure to deliver value consistently and drive sustainable growth.

LEADERSHIP LAB

A straightforward approach to achieving your organization’s goals and outcomes.

Co-create your leadership solution with Cross Impact.

STRATEGY SESSIONS

Cross Impact is dedicated to meticulously stewarding the transition of your business with a revitalizing approach focused on people, processes, and technology.

Cross Impact leads with honesty, brings a real-world perspective and offers a straightforward approach. We do not believe in cookie-cutter approaches or one-size-fits-all strategies. We always take into account culture, personalities, and individual outcomes for each client we support.

About Our Coaches

Every Cross Impact coach brings real-world leadership experience with more than 10 years in Corporate America guiding teams and driving results. They’re trained through the ICF-accredited Co-Active Coach Program and certified in our proprietary Cross Impact methodology, which blends deep discovery, interview-based 360 feedback, and personalized 1:1 coaching. Together, we focus on real growth, measurable progress, and lasting impact for both the leader and their organization.

Results That Speak For Themselves

What clients, and thought leaders have to say about working with Cross Impact

“Our engagement helped us grow as individual leaders, strengthen accountability for team results, establish a framework to build our leadership team's trust and conflict avoidance challenges, and navigate some turbulent issues that could have derailed us. Betsy and her team helped keep us focused and cohesive as leaders.”

“Betsy has an amazing ability to listen and provide feedback that is spot-on, providing valuable perspective. As a result, we've become more predictable, have improved quality, and created an environment in which a diverse group of individuals understand the unique value each brings to the team.”

“Betsy has an innate ability to quickly connect with everyone and create an air of safety, such that real issues can be addressed and develop a realistic action plan to support us in meeting our departmental and organizational goals."

“Betsy expertly guides conversations and pushes people out of their comfort zones without making you feel talked down to, as is the case with many consultancies I have encountered. I never feel as though I am dealing with smoke and mirrors, and the impacts that she has brought are immediate and lasting.”

“We spent the past 3 years working with Betsy and her team of coaches. We were continuously challenged and supported to have the tough conversations, look deeper into the root cause of our organizations’ blockers, and how to successfully deliver in a highly complex environment.”

“Cross Impact is insightful, enthusiastic, relational, leadership development, partnership, and trustworthy.”

Favorites From The Blog

Future Trends in Business Strategy and Execution: A Change Management Perspective

April 5, 2024 No Comments

As we wrap up Q1 of 2024, businesses face a landscape brimming with challenges and opportunities. For organizations committed to thriving amid constant change, understanding and adapting to emerging business trends is not just beneficial—it’s imperative. This comprehensive analysis, presented by Cross Impact, delves into the top business trends that

Resistance is Not Futile: Using Conflict as a Catalyst in Change Management

August 23, 2023 No Comments

Change is a ubiquitous presence in the corporate world. It oscillates from subtle policy modifications to major organizational overhauls. Along with change, resistance tags along, seemingly as enduring and inevitable. In my many years as an executive coach, I’ve seen how this resistance manifests and how leaders can deftly navigate

Nurturing Leaders: Unleashing the Power of Leadership Development

July 28, 2023 No Comments

Nurturing Leaders: Unleashing the Power of Leadership Development Today, let’s dive into a topic that’s at the very core of building successful businesses: leadership development. Over the years of coaching high-level teams, we’ve witnessed firsthand the profound impact of nurturing and empowering leaders on the trajectory of organizations. So grab